Saskatchewan Junior Hockey League

City Selling Naming Rights for Affinity Place; Corporate Boxes

File Photo from the 2018 SJHL Championship Final. (Durr Photography)
Naming rights for Affinity Place and the 24 Corporate Boxes expire at the end of August, and the City of Estevan are launching their sales campaign with a 5-year commitment from businesses.
The Estevan Bruins have no involvement in these sales, please contact City Hall if you are interested!

It’s been nearly 10 years since Affinity Place opened to the public, and with naming rights set to expire at the end of August, the City of Estevan is embarking on the process of selling the naming rights to the facility and other sports and recreation sites in the city.

Estevan city council approved the naming rights package at Monday night’s meeting. The big-ticket item is Affinity Place, which carries a price tag of $100,000 a year for five years. But there are other high-profile facilities available, including the swimming pool ($50,000 per year), the south arena ($10,000 annually) and the Estevan Public Library ($30,000 each year).

Corporate boxes, which were the hottest seller during the last naming rights campaign, will be $5,000 a year. The current naming rights holders, including Affinity Credit Union for the events centre, will be given the right of first refusal.

Among the attributes at Affinity Place that are for sale this time around are the different sides and corners of the centre ice score clock, the upstairs lounge, the two press boxes, the lobby, the Zamboni, the two players boxes and two penalty boxes, elevator, referees’ room, dressing rooms, the walking track and more.

Each of the 24 sections inside the building are also available again. Not for sale this time around are the individual seats and standing room spots that were sold last time, or the sound baffles that hang from the Affinity Place ceiling.